Engagement Rate Formula
Details
Sinopsis
Engagement Rate Formula is a video in which Melis proposes a serial production of social media 'Like' icons made out of plaster material. Once the 500 Likes have been reached, they are packed in boxes to be sent by post to the Moira refugee camp on the island of Lesbos, Greece.
Sinopsis
Engagement Rate Formula is a video in which Melis proposes a serial production of social media 'Like' icons made out of plaster material. Once the 500 Likes have been reached, they are packed in boxes to be sent by post to the Moira refugee camp on the island of Lesbos, Greece.
Editor's Take
A character-driven tour de force. The emotional depth and development in 'Engagement Rate Formula' are simply outstanding.
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